Probably not a very good question, but like any, it’s still worth asking.
Let’s face it – Digital is a major buzzword that has everyone’s attention – for better or worse. Some thrive with it, while some resent or reject the very idea of how technology interferes in our everyday life.
Then there are those of us who sway in the middle, a little to the left and a little to the right. Not sure where on the scale of ‘Digital Savviness’ we rest our laurels.
Many have found success with being Digital, whether influencing consumer behavior on Instagram or starting a marketing company to help brands become more present and successful in their industry. There is no denying the impact of Digital on our lives, and we have grown to appreciate its complex but incredible power.
Digital Street is a boutique brand marketing agency that was born back in November 2014 as an idea, mainly because the founder had a domain and the name came naturally. Fortuitous? Perhaps.
After incorporating in Dubai in early 2015 with Dubai Technology Entrepreneurship Centre (DTEC), we quickly found our feet in 3 core areas – Social Media, Brand Design and Website Stuff (from building to managing).
Young companies need time and effort to figure things out, no matter how well you might think you know things. We made some mistakes, as is expected, but we quickly learnt how to improve and move forward.
One thing we couldn’t possibly perfect and keep struggling with was being physically present. What we realized (and comes so obviously now) is that no matter how much we aspire to be in the ether of the interwebs, physical access to clients and markets is fundamental to our success.
If we don’t take out at least 5-8 hours in a week for meeting with clients (current and new), we are missing out on the potential we don’t even know exists. When you think about that amount of time, also factor about 1 hour per visit in driving and parking and all that other time you would spend doing actual work.
That’s why we choose to concentrate our efforts on one big annual conference each year – the same one that gives us relevant presence and exposure to the right kind of target audience –– The Entrepreneur Day, hosted by and at DTEC in Silicon Oasis. This year’s event hosts double attendance over last years, along with an awesome agenda for those who get tired of meeting us startups.
“Messaging platforms are growing at a rapid rate and expected to expand from 2.5 billion to 3.6 billion global users by 2018” ~ Kishore Dharmarajan
Communication tools are changing the way we interact with people, but the one sure shot way to make a personal impact is to shake hands and look at each other in the eye.
So stop by and say hi to us from November 16 to 17 at this address. We might not feed you, but we’ll give you a laugh and a quote!
~ The People of the Street ~