Generate substantial Sales Qualified Leads (SQLs) for the Emirati Development Programme via digital advertising across the online ecosystem.

During January 2020, Dubai Chamber of Commerce (DCC) began a series of marketing efforts designed to attract signups for the Emirati Development Programme, targeted towards the Emirati youth.

They called on us to run a more structured and integrated digital marketing campaign that could drive at least 120 sign ups.

We tapped the audience pools according to various demographics and platforms, and solicited leads through a combination of digital paid media, lead nurturing through EDMs, landing page content and creative development.

Quality improves with time, so patience and persistence are
critical to converting leads, especially from new markets

This also showcases that a well-strategized and executed digital campaign without any bells and whistles, can still bring stellar results.

Over 3.2 million impressions reaching 1.3 million unique people, with 187 entrepreneurs eventually signed up and 73 high-quality candidates shortlisted as leads – more than double the original target.