A multi-channel and multi-country contest across Unilever’s MENA market – 19 countries – to showcase Unilever’s #GameChangers for gender equality, who have gone above and beyond the call of duty to build a more equal world.
An upbeat, playful yet powerful visual multimedia aesthetic made for distinct content that younger audiences would respond to, centered around a contest allowing audience to nominate the #GameChangers in their own lives.
The right visual aesthetic and content significantly amplifies audience uptake within precisely targeted niches. People also want to celebrate those who have had an impact on their lives.
1,539,354 impressions reaching 989,896 unique people leading to 797,553 engagements – all on a modest ad budget.