Social media presence is no more just a tool for organizations to use. It is an asset that all organizations small, medium or large to leverage from. The dgital platform has over the years only made globalization of talent and customers easier. Digital media has kickstarted a global trend of startups in every country. From young to old, every individual now has a chance of fulfilling a dream of running a business of sorts, with no or limited budget to market their company, or even increase sales.