Digital Street co-founder Zohare Haider recently did a thing! Zohare sat down with Ditsa Keren from Website Planet to talk about the hard knocks and life lessons of building a brand online. Read on to learn what you can do as a business owner to make sure you have a digital-ready brand and what are the biggest trends to watch out for over the coming year.

Let’s face it – Digital is a major buzzword that has everyone’s attention – for better or worse. Some thrive with it, while some resent or reject the very idea of how technology interferes in our everyday life. Then there are those of us who sway in the middle, a little to the left and a little to the right. Not sure where on the scale of ‘Digital Savviness’ we rest our laurels.

Social media presence is no more just a tool for organizations to use. It is an asset that all organizations small, medium or large to leverage from. The dgital platform has over the years only made globalization of talent and customers easier. Digital media has kickstarted a global trend of startups in every country. From young to old, every individual now has a chance of fulfilling a dream of running a business of sorts, with no or limited budget to market their company, or even increase sales.

In the past few years, digital marketing has not only grown in scope and added more value for small and medium sized companies, but has been the platform that initiates direct conversations with audiences for small and large organizations alike. No doubt a digital marketing company has its advantages, but if not chosen smartly, it could be ineffective in regards to time, money and resource utilization.